Maui Visitors Guide
Welcome to your curated guide of Maui’s most beloved local spots, scenic treasures, and partnering businesses – brought to you by Journey Jill, your go-to guide for mindful, unforgettable island experiences.
This Maui regional guide is designed with you in mind – whether you’re planning your first trip or you’re a seasoned traveler looking for new gems to explore responsibly. From lush rainforests and volcanic landscapes to charming upcountry towns and vibrant oceanfront communities, Maui is a tapestry of unique areas – and we’ve organized them all for easy, meaningful discovery.
How to Use This Guide
Interactive Map: Tap or click on any region of the island to explore it in more detail. The map makes it easy to get your bearings and start exploring the areas that speak to your travel style.
Jump to a Region: Prefer to scroll? Use the links below to skip directly to a region: West Maui, South Maui, Central Maui, East Maui (Hāna side), and Upcountry Maui.
Explore by Area: Within each region, you’ll find a list of areas (like Lāhainā, Kīhei, or Pā‘ia). Click the arrow next to any area name to expand a list of handpicked links to local businesses, scenic viewpoints, cultural experiences, regenerative tours, and more.
North Shore (Pai’a)
The North Shore of Maui is where the jungle meets the sea, and island life flows to the rhythm of the wind and waves. From the artsy surf town of Pā‘ia to the peaceful shores of Hā‘ikū and beyond, this region is all about heart, creativity, and connection to the ʻāina (land). Whether you’re here for world-famous surf spots, vegan roadside eats, or mindful shopping with a local twist, the North Shore invites you to explore with intention, support community businesses, and feel the mana (spirit) of Maui in every step.
Baldwin Beach Park – Baldwin stretches out with soft white sand and turquoise water, offering calm swimming spots on one end and wave play on the other. A perfect beach day with room to roam.
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Café Des Amis – Global flavors meet Maui chill at this colorful courtyard café known for its unforgettable crepes and craveable curries.
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Flatbread Company – Wood-fired pizzas made with local farm-fresh ingredients in a cozy, rustic setting that smells like heaven.
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Paia Fish Market – A local favorite where fresh catch meets casual eats – think fish tacos, hearty plates, and lines that are always worth the wait.
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Nylos – A culinary experience blending art and flavor in an intimate setting where every dish feels like a masterpiece.
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Mama’s Fish House – Iconic and unforgettable, this beachfront dining destination is a celebration of ocean-to-table cuisine with views that will take your breath away.
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Choice Health Bar – Nourish your body with fresh, vibrant options like acai bowls, superfood smoothies, and rainbow salads made with aloha.
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Waikomo Shave Ice – The line says it all! Refreshing, colorful, and naturally flavored – this is the North Shore’s must-try treat on a hot day.
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Mana Foods – A local institution for organic groceries, plant-based bites, hot & cold bar options, and Maui-made wellness products.
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Paia Bay Coffee & Bar – Chill out in this hidden garden oasis with artisan coffee in the morning and live music and cocktails by night.
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Story Café – Start your day right with a friendly vibe, fantastic espresso, and tasty local-style breakfast treats.
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Maui Hands – A gallery filled with authentic Hawaiian art and handmade treasures crafted by local artists – perfect for meaningful souvenirs.
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Salt Spa Maui – Recharge your body and soul with custom facials, massages, and a one-of-a-kind Himalayan salt room experience.
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Paia Farmer’s Market – Saturday mornings in Pa‘ia are all about farm-fresh produce, handmade goods, and meeting the passionate folks who grow and craft them.
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Ho‘okipa Beach Park – A world-renowned windsurfing haven and turtle sanctuary where you can watch pros catch air and honu sunbathe on shore.
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Rainbow Kitchen Rebel Tonics – A colorful roadside vegan food truck serving clean eats, conscious vibes, and tonics that make you feel amazing.
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JAWS / Pe‘ahi – Witness the awe of one of the planet’s most powerful surf breaks – only active during monster swells, but legendary all year long
Jaws Country Store – Grab a warm breakfast sandwich, wood-fired pizza, or picnic snacks before heading out to explore the Haʻikū countryside.
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Upcountry (Ha’iku, Hali‘imaile, Pukalani, Makawao, Kula, ‘Ulupalakua)
Upcountry Maui invites you to rise above the beaches and breathe deep in the cool, misty air of the slopes of Haleakalā. From the paniolo (cowboy) charm of Makawao to the lavender-scented hills of Kula and the farmer’s markets of Pukalani, this region is all about rooted beauty and community connection. It’s where fresh produce meets fine art, where brunch is farm-to-fork, and where every winding road leads to something meaningful. Come explore Upcountry with curiosity and care—you’ll leave feeling grounded, inspired, and deeply connected to Maui’s heart.
Colleen’s Restaurant & Bar at the Cannery – A local favorite for hearty breakfasts, fresh salads, and island-style comfort food. It’s casual, welcoming, and always buzzing with good energy.
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Maui Kombucha – A funky, fun café offering house-brewed kombucha, nourishing raw snacks, and soul-fueling vegan eats in the heart of Haʻikū.
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Mediterranean Grill – This vibrant food truck is your go-to for shawarma, falafel, and the kind of hummus that dreams are made of—authentic, flavorful, unforgettable.
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Veg Out – Easy-going vegetarian comfort food in a laid-back North Shore nook—perfect for a quick, satisfying bite with plenty of aloha.
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Nuka Sushi – A culinary treasure with exquisite sushi and Japanese cuisine, blending island freshness with timeless tradition in every bite.
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Wailuku Coffee Company (Haʻikū location) – Fuel up with island-style breakfast sandwiches, wraps, and espresso made with local love.
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Haʻikū Tattoo featuring Camila Prete – High-vibe, custom tattoos with meaning and beauty—crafted with intention by one of Maui’s most gifted artists.
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Ace of Cups – Dive into the mystical with tarot readings, spiritual tools, and unique gifts in this charming boutique filled with Maui magic.
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Maui Scalar Room – Recharge on a cellular level with energy-enhancing sessions designed to balance and uplift your whole being.
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I AM, Maui Healing Center – Discover deep restoration through sound therapy, frequency healing, and a peaceful space curated for transformation.
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Haliʻimaile General Store – A historic gem turned farm-to-table fine dining experience—elevated flavors in a relaxed, plantation-style setting.
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Makai Glass – Watch local glassblowers create dazzling art in real time at this world-class gallery full of island-inspired beauty and fire-born creativity.
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Casanova’s Restaurant – A longtime Makawao favorite serving up rustic Italian cuisine, island-style hospitality, and live music nights.
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Freshies – Healthy, hearty, and packed with flavor—this spot is a dream for omnivores looking for high-quality meals with island flair.
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The Maui Cookie Lady – Irresistible small-batch cookies so legendary they’ve been gifted to celebs—come see (and taste) what all the buzz is about!
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Espresso Mafia – Tucked in a charming courtyard, this is where bold coffee meets cozy ambiance—perfect for lingering with a latte.
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Vida by Sip Me – Organic, locally crafted treats and artisanal drinks served with intention in a cozy, boutique café setting.
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Dear Wanderlust Mobile Café – Coffee from a beautifully restored vintage car? Yes please. This mobile café serves quality brews with major style.
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Daniel Sullivan Photography Gallery – A visual love letter to Maui, captured through the lens of a renowned local photographer and storyteller.
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Upcountry Gallery – Featuring the bold, soulful works of Lahaina artist Patrick Parker, this gallery celebrates Maui’s colors, culture, and life.
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Maui Mana Smoke Shop – More than a smoke shop—this eclectic space offers crystals, tarot readings, and spiritual goods with a local twist.
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The Mercantile – Boho-funky, upcountry-chic, and packed with treasures—this boutique is a favorite for those who love effortless island style.
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Rodeo General Store – A one-stop shop for groceries, produce, hot food, and fresh-baked local goodies—convenient and community-loved.
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The Dragon’s Den – An herb lover’s dream filled with tinctures, teas, crystals, and natural remedies rooted in ancient wellness wisdom.
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Hale Luz – A serene space for bespoke beauty and skin treatments that feel as luxurious as the upcountry breeze.
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Glow Wellness – Embrace gentle healing with holistic facials, acupuncture, and energy-balancing therapies in a cozy, tranquil space.
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Upcountry Farmer’s Market – Every Saturday morning, find fresh produce, gourmet bites, handmade goods, and the heart of Maui’s upcountry community.
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Restaurant Marlow – A fresh, modern gathering place for wood-fired pizza and gourmet dishes crafted from local, seasonal ingredients.
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Okoa Farm Store – Organic, sustainable, and 100% Maui—grab fresh veggies, juices, and even local venison at this charming farm stand.
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Crema Trolley Café – Enjoy coffee and pastries in the cutest vintage trolley car you’ve ever seen—delicious and oh-so-photo-worthy.
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O‘o Farm – Brunch, coffee, and farm tours from seed to sip—this hillside farm experience connects you deeply with Maui’s agricultural roots.
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Moku Roots – Sunday brunch with a vegan twist and zero-waste mission—creative, conscious, and always delicious.
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Haleakalā Farm – Rise with the sun, then head here for a soulful brunch and farm experience that celebrates Maui’s rich volcanic soil.
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Ali’i Lavender Farms – Wander blooming rows of lavender, sip tea, and breathe in the beauty of this peaceful, fragrant upcountry escape.
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Haleakalā Summit – Watch the sunrise from the top of the world, where the air is thin, the views are infinite, and reverence is required. Reservations are essential.
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Road to Hāna (Ke‘anae, Nahuiku, Hāna Town, Kipahulu)
The Road to Hāna isn’t just a drive—it’s a journey through lush rainforest, coastline magic, and deep cultural roots. This guide is organized by the types of stops you’ll find along the way—from bite-worthy eats to sacred beaches and breathtaking nature. Whether you’re looking to swim, snack, explore, or simply pause and soak it all in, these curated locations help you slow down and travel with purpose.
Rainbow Kitchen Rebel Tonics – A vibrant vegan food truck dishing out feel-good meals and energizing elixirs right off Hāna Highway.
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Jaws Country Store – Grab a coffee, picnic fixings, or wood-fired pizza in this cozy stop nestled in lush Haʻikū.
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Coconut Glen’s Vegan Ice Cream – A legendary roadside stand serving up wildly delicious coconut-based ice cream with tropical flair.
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Huli Huli Chicken – Oceanfront BBQ at its best—this smoky beachside stand serves up juicy chicken with aloha and unforgettable views.
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Ho‘okipa Beach Park – A favorite for watching turtles sunbathe and windsurfers dance with the waves on Maui’s North Shore.
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JAWS / Pe‘ahi – Witness Maui’s most iconic big wave surf break—massive swells, expert surfers, and epic photo ops.
Bamboo Forests – Peaceful, towering groves that make you feel like you’ve stepped into another world—perfect for a mindful walk.
Waterfalls – Cascading falls dot the roadside and hiking trails—stop for a quick dip or simply enjoy their power and beauty.
(Various spots along Hāna Highway)
Ke‘anae Arboretum – A serene stop to stroll through native and Polynesian-introduced plants, including rainbow eucalyptus trees.
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Black Sand Beach (Waiʻanapanapa State Park) – Stunning black sand cove with sea caves and blowholes—advance reservation required.
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Lava Tubes and Labyrinth – Explore an underground lava cave and winding labyrinth trail in this self-guided adventure near Hāna.
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Koki Beach – A red sand beach with rich cultural significance and breathtaking views of ‘Ālau Island just offshore.
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Hamoa Beach – A crescent-shaped stretch of soft sand and serenity—often named one of Maui’s most beautiful beaches.
South Side (Kīhei, Wailea, Mākena, La Perouse Bay)
South Maui is where golden beaches meet world-class resorts, sunset dining, and a breezy blend of culture and adventure. This guide helps you explore the best of Kīhei, Wailea, Mākena, and beyond—organized by what kind of experience you’re craving: beach day, shopping spree, nighttime fun, or soul-soothing connection.
The Maui Singing Bowl – A deeply healing and unique sound experience where crystal bowls, vibration, and intention create powerful energetic alignment.
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Kalepolepo Fishpond – A peaceful shoreline spot with a historic Hawaiian fishpond, perfect for gentle wading and quiet reflection.
Mākena State Park (Big Beach & Little Beach) – Two stunning, untamed beaches—Big Beach for epic waves and wide golden sand; Little Beach for Sunday drum circles and sunset magic.
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Po’olenalena Beach – A local-favorite beach where calm waters meet playful vibes, beach volleyball, and the occasional fire-dancing finale.
La Perouse Bay – Dramatic coastal trails wind through ancient lava fields at this rugged and breathtaking hiking destination. Part of ʻĀhihi-Kīna‘u Natural Area Reserve.
Keawakapu Beach – A long, peaceful stretch of soft sand perfect for morning walks, sunset strolls, and daydreaming to the rhythm of the waves.
The Shops at Wailea – An upscale open-air shopping center featuring Hawaiian boutiques, luxury brands, art galleries, and island-inspired finds.
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Le Bazaar – Savor Moroccan flavors, vibrant décor, and live belly dancing in this immersive and exotic Wailea dining experience.
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Mulligan’s on the Blue – Irish pub with a Maui twist—live music, ocean views, and good times on the green in Wailea.
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Manoli’s Pizza Company – A casual outdoor eatery serving up stone-fired pizzas, island cocktails, and family-friendly vibes.
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The Pint and Cork – A stylish gastropub with a local crowd, late-night energy, and a craft beer and whiskey list worth exploring.
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Wow Wow Lemonade – Sip fresh-pressed tropical lemonades from eco-friendly mason jars at this cheerful, sun-soaked Kīhei favorite.
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Central Maui (Kahului, Wailuku, ʻĪao Valley, Waihe‘e, Waikapū)
Explore lush valleys, scenic ridgelines, bustling harbors, and creative food spots with this curated list of Central Maui experiences—perfect for a half-day adventure or a deep dive into the heart of the island.
‘Īao Valley State Monument – A sacred and stunning valley featuring the iconic ‘Īao Needle, scenic walking trails, and crystal-clear streams surrounded by emerald cliffs.
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Waihe‘e Ridge Trail – A challenging uphill hike that rewards with panoramic views of West Maui mountains and coastline—come early, bring water, and don’t leave valuables in the car.
Maui Ocean Center – A world-class aquarium and marine education center where you can walk through underwater tunnels and connect with Hawai‘i’s vibrant sea life.
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Ma‘alaea Harbor – Your launch point for unforgettable whale watching (in season), snorkeling tours, and sunset cruises—right on the ocean’s edge.
Da Playground – Maui’s high-energy nightclub and live music venue featuring DJs, dancing, and late-night fun near the water.
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West Side (Olowalu, Lāhainā, Nāpili, Ka‘anapali, Kapalua)
West Maui is where historic charm meets modern island luxury. From the rich cultural heartbeat of Lāhainā to the stunning snorkeling spots and pie stops in between, this region invites you to slow down, connect, and savor it all. Below, you’ll find stops organized by area to help guide your journey.
Leoda’s Kitchen & Pie Shop – Famous for its flaky, buttery pies and fresh island comfort food, this roadside bakery is a must-stop for sweet and savory cravings.
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Mala Tavern – Oceanfront dining with bold island-Mediterranean flavors, craft cocktails, and one of the best sunset views in town.
Sale Pepe Pizzeria e Cucina – Authentic Italian cuisine in the heart of Lāhainā, where handmade pasta and Neapolitan-style pizza shine.
Honu Oceanside – Fresh seafood, creative dishes, and waves lapping just feet from your table—Honu is a true Lāhainā gem.
Ka‘anapali Beach Resorts – A dreamy stretch of golden sand lined with luxury resorts, beachwalks, and some of Maui’s most iconic sunsets.
Whalers Village Shopping Center – Outdoor shopping and dining steps from the beach with everything from surf shops to Hawaiian heritage boutiques.
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Lāhainā Healing Center – A peaceful retreat in the heart of town offering massage, acupuncture, energy work, and holistic wellness experiences.
Napili Farmers Market – A charming weekly market where you’ll find fresh produce, local crafts, and island-made goodies in a friendly, community vibe.
Honolua Bay – One of Maui’s most beloved snorkeling spots with crystal-clear waters and vibrant marine life nestled in a protected bay.
Park and walk in via Honolua Forest trail.
Nakalele Blowhole – A natural ocean geyser surrounded by rugged lava rock and sweeping coastline views—powerful, dramatic, and worth the short hike.
Follow along on Instagram @journeyjilltours for real-time island inspiration.
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